Footwear on the market are displayed at Nike outlet retailer on Might 3, 2025 in San Diego, California. (Photograph by Kevin Carter/Getty Photos)
Nike will return to promoting attire and footwear on the Amazon platform within the U.S.
The athleticwear firm informed FOX Enterprise it was “investing in our market to make sure we’re providing the correct merchandise, finest companies, and tailor-made experiences to customers wherever and nevertheless they select to buy.”
That effort, Nike mentioned, consists of “increasing to new digital accounts,” comparable to Amazon within the U.S., in addition to “new bodily companions like Printemps, elevating retail experiences throughout {the marketplace}, and launching Nike’s AI powered conversational search to enhance our on-line companies.”
ACTIVIST ATHLETICS WEAR BRAND MOCKS NIKE FOR BILLBOARD BLUNDER, OTHER PAST CONTROVERSIES
The corporate’s merchandise on Amazon are presently offered by unbiased retailers.
“Whereas unbiased sellers have listed some Nike stock in our retailer for a few years, Amazon will quickly start sourcing a a lot wider vary of Nike merchandise on to develop our choice for U.S. prospects,” an Amazon spokesperson informed FOX Enterprise.
The e-commerce large’s spokesperson additionally mentioned Amazon was “offering an prolonged time period for the small variety of sellers affected to promote by means of their stock of overlapping objects.”
Nike’s comeback on Amazon comes practically six years after the corporate stopped, because it shifted focus to promoting on its e-commerce web sites and in shops.
It additionally sells its athletic attire and footwear through wholesale accounts.
Nike has generated $35.2 billion in revenues over the primary three quarters of 2025, a 9% lower in comparison with the primary 9 months of the earlier 12 months.
Nike’s internet revenue for 2025’s first three quarters amounted to $3 billion. Over the primary three quarters of 2025, it had $4.2 billion in internet revenue.
Along with its namesake model, Nike owns the Converse model, which it bought in 2003, and Jordan model, which helped make the corporate a family identify.
Reuters contributed to this report. Learn extra of this story from FOX Enterprise.
