‘Tis the season to unpack Spotify Wrapped. And it ought to come as no shock that for a second yr in a row, Taylor Swift has been named its most-played artist.
On Wednesday, the streaming large unveiled its annual overview of particular person listening traits in addition to traits from all over the world. Customers can now entry their prime artists, songs, genres, albums and podcasts, in addition to uncover which artists had the most important yr on the platform.
Swift was 2024’s most-streamed artist globally, rating in additional than 26.6 billion streams. She’s adopted by The Weekend, Unhealthy Bunny, Drake and Billie Eilish, in that order.
Within the U.S., the record seems comparable: It is Swift within the prime spot, adopted by Drake, Zach Bryan, Morgan Wallen and Kanye West.
Final yr, Swift dethroned Puerto Rican reggaetón star Unhealthy Bunny for the highest spot, globally. He held the coveted title for 3 years in a row starting in 2020.
Swift additionally earned the title of most-streamed album in 2024, with “The Tortured Poets Division.” She’s adopted by Eilish’s “Hit Me Laborious and Gentle,” Sabrina Carpenter’s “Quick n’ Candy,” Karol G’s “Mañana Será Bonito” and Ariana Grande’s “everlasting sunshine.”
All of these titles are new to 2024 apart from Karol G’s album, which launched early final yr.
Within the U.S., there are solely slight variations: Swift’s album nonetheless leads, adopted by Wallen’s “One Factor At A Time” — launched final yr. Then it is Carpenter, Noah Kahan’s “Stick Season” and Chappell Roan’s “The Rise and Fall of a Midwest Princess,” additionally launched in 2023.
Carpenter leads the most-streamed songs each within the U.S. and globally this yr, together with her summertime smash “Espresso.” It earned over 1.6 billion streams.
Globally, she’s adopted by Benson Boone’s “Stunning Issues,” Eilish’s “Birds of a Feather,” FloyyMenor and Cris MJ’s “Gata Solely” and Teddy Swims’ “Lose Management.”
And within the U.S., she’s trailed by Kendrick Lamar’s “Not Like Us,” Shaboozey’s “A Bar Music (Tipsy)”, Put up Malone and Morgan Wallen’s “I Had Some Assist” and Tommy Richman’s “Million Greenback Child.”
This yr, there are a number of new options on Spotify Wrapped. These embrace a brand new knowledge story referred to as “Your Music Evolution,” documenting three distinct musical phases for every consumer, and a customized playlist. The individualized “Your Prime Artist” function has modified barely, too, and now contains “Longest Listening Streak” in addition to the acquainted “Prime Listeners.”
That the most important artists, globally, earned prime spots on Spotify Wrapped ought to come as no shock — they’re featured prominently throughout the streaming service, together with on its extremely influential playlists, along with boasting loyal, devoted fanbases. For unbiased artists who could seem on a person listener’s Wrapped, accessing a prime spot on the worldwide record would require billions of streams.
Streaming now accounts for many of the cash generated by the music trade — a whopping 84% in the US, in response to the Recording Trade Affiliation of America, and 67.3% worldwide, in response to a 2024 report by the Worldwide Federation of the Phonographic Trade, which tracks world gross sales.
Spotify is the most important platform of all — making up roughly 31% of the entire market share — with a reported 626 million customers and 246 million subscribers in over 180 markets.
