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Saturday, July 26, 2025

Too Scorching for Ice Cream? Retailer Homeowners Say Excessive Warmth Truly Retains Prospects at House.


{Photograph} by Artur Debat through iStock/Getty Photographs Plus.

Ice cream and different frozen treats look like requirements on a day like Friday, when the warmth index might rise to a thermometer-busting 109. However homeowners of ice cream outlets say that the warmer it will get, enterprise really slows down. What within the cookies and cream is occurring right here?

“I don’t suppose it’s the product,” says Brian Lowit, the proprietor of Mount Desert Island Ice Cream in Mount Nice. “Individuals are similar to, ‘I’ll keep cooler by staying in my home.’” Charles Foreman, the proprietor of On a regular basis Sundae in Petworth, agrees: “I watch loads of the wildlife reveals,” he says. “Every little thing tries to face nonetheless when it’s tremendous sizzling.” Says Brandon Byrd, who owns Goodies Frozen Custard & Treats in Outdated City: “Everybody assumes when it’s scorching sizzling, it’s good for the enterprise. No person desires to exit and revel in frozen custard after they’re sweating profusely.”

So it’s not precisely that individuals don’t need ice cream when Washington’s summers are this horrible. They don’t need to exit for ice cream? Sure, says Lowit. “Folks may have pints delivered” through providers like Uber Eats. However particularly in neighborhood outlets like his the place most prospects stroll, “You’re positively chancing it in case you’re strolling down the road with a cone.” Temperatures within the 80s are the candy spot, Byrd says, particularly round Memorial Day when individuals are trying ahead to summer time. When summer time lands exhausting, nonetheless, “individuals hibernate.”

One other complicating issue is rain. Even on a day with comfy temperatures, Lowit says, rain retains us ice-cream-eating so-and-so’s house. He’ll usually ship staffers house when the skies open. Prospects generally drive when it rains, Foreman says, however then the difficulty turns into DC’s enthusiastic enforcement of visitors legal guidelines: “Folks don’t need to threat a $5 ice cream cone for a $35 ticket,” he says.

Senior editor

Andrew Beaujon joined Washingtonian in late 2014. He was beforehand with the Poynter Institute, TBD.com, and Washington Metropolis Paper. He lives in Del Ray.



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